Clever Leap Year themed marketing

This afternoon I received the following email...see what you think...

Firstly I must say that I did not end up calling this company (if our business circumstances were a little different I probably would have though). Even so, something about this email prompted me to forward it to some of my colleagues, read it the WHOLE way through, check out their website and even blog about it.

Being a bit of a marketing geek I just had to share this - I absolutely loved the clever copy, the targeted nature of it and how it really made me smile. A company that communicates a sense of humour are those that I enjoy working with. Such a simple concept but for me it had a lot of power.

So would you have given them a ring, if you had received this today?

L x

*Click the picture to check out their website.

N.B All opinions are my own